Daikin is the world’s No. 1 HVAC air-conditioning Company from Japan and it dominates India’s HVAC industry spectrum. The Company serves a large segment of customers from commercial to residential consumers. Since the commencement of its operations in India, Daikin has actively pursued several stakeholder engagement measures, especially for its customers and dealers. Effective communication forms an essential part of these engagement measures and thus, various collateral that showcase the brand’s ability to create value for its stakeholders are thoughtfully produced.
Valuable stakeholder communication
To create target group specific collateral for stakeholder engagement, Daikin required communication expertise that would work for their brand. They approached us to help develop messaging methods to initiate dialogue and create influence among target groups. We made conscious use of Daikin’s brand elements with strong narratives to enhance the message. A visual dimension through design, infographics, icons and indexed statistics was added to make the communication clear and comprehensive, in line with the brand’s strategies.
Strategy executed
Over the years AICL has helped Daikin create customised, collateral materials for its employees, dealers, customers and other relevant stakeholders. These include brochures, catalogues, calendars, diaries, newsletters, leaflets, booklets, and other event-specific collateral. Additionally, we have also created coffee table books, corporate films and presentations for Daikin over the years.
