Kotak Mahindra Bank (KMB) has a legacy steeped in history. Founded in 1985 as Kotak Mahindra Finance Limited, the financial services conglomerate became the first non-banking financial company in India to receive a banking licence and metamorphosed into Kotak Mahindra Bank in 2003. Following its merger with ING Vysya Bank in 2015, KMB became the fourth largest private bank in India with a healthy balance sheet complemented by a strong corporate governance template.
The ‘phygital’ growth story
For the 2013-14 Annual Report, we wanted to highlight KMB’s growing aspirations in line with the India growth story, aided by the government’s renewed thrust on financial inclusion. The ‘Bigger. Bolder. Better’ theme encapsulated the Bank’s ability to take bold decisions and calculated risks, often taking contrarian bets. The 2014-15 report theme, #KonaKonaKotak, clearly articulates the Bank’s focus on digital as well as opportunistic physical expansion strategy (phygital) that’s immediately
earnings accretive.
Visuals complement narrative
We deployed smart design, imagery, typography and iconography to visually articulate KMB’s robust performance and future growth opportunities. For demonstrating the #KonaKonaKotak theme, we used real-life images of retail consumers celebrating the Bank’s presence in Tier II and Tier III cities. The outcome was a structured, easy-to-read report that explained and simplified complexities of the financial services industry. The report further highlighted how KMB has been consistently creating value for its customers and various stakeholders.
