Jain Irrigation is many companies in one. It is the second largest
micro-irrigation company (largest in India) and one of the largest food processing companies in the world. Jain Irrigation has revolutionised modern irrigation systems and emerged as a global force in irrigation technology, the agri-value chain and green energy solutions. Jain Irrigation’s corporate mandate is to help increase crop yields significantly; its business model is closely aligned with the UN Sustainable Development Goals.
The 2015-16 Annual Report was positioned to tell the story of Founder Chairman Dr. Bhavarlal Hiralal Jain’s thought leadership while emphasising how his legacy was being carried forward by the current management. Aptly titled ‘A memorable journey in the service of farmers’, the report highlighted the Company’s innovative solutions that continue to benefit millions of farmers globally and create a better world.
In the first section of the report, we showcased different facets of the life and ideas of the Founder; and the second section encapsulated the Company’s operating and financial performance under each of its 11 lines of business. Simple and functional graphics, with focus on readability, defined the annual report’s design strategy. The idea was to highlight the understated yet confident approach of a company that is impacting the lives of millions of farmers across India. The content hierarchy and design strategy complemented each other to engage the reader and enable easier appreciation of the Company’s vision and performance.
