Maruti Suzuki Nexa

Maruti Suzuki is the only company in India to have a dual-dealership strategy. The company decided to launch a new retail outlet under the brand name Nexa for its premium offerings. We were asked to devise the brand strategy and language of this new dealership, together with formulating the entire visual language - starting from the store itself to the stationery, website, collaterals and all other offerings. The premium and aspirational quality of Nexa was highlighted through a black and white combination, with the 'nexa lines' speaking a distinctive language of their own. 

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