Zee Enterprises wanted to carve an identity that focuses on innovation — one that emphasises adopting new technologies and offering digitally advanced tools and campaigns. We were asked to highlight this approach in its annual report through the theme ‘Investing in Tomorrow’ using a strong visual narrative. We created a typographical mnemonic — a straight line — to highlight the notion of a futuristic vision. The colours used were warm and welcoming to draw attention to the overarching brand promise of ‘Vasudhaiva Kutumbakam — the world is my family’.

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