Max India wanted us to help create an online report that borrowed from the print rendition and yet have a unique way of accessing details of its performance. We were asked to make it visually impactful. We made use of stark black and white photography and showcased brand colours effectively throughout the online report, to achieve this. The landing page of the online version captures the Max Group in its entirety, covering it in great detail. It also uses an easy-to-scroll, collapsible framework, making the depiction of information compact, appealing to a wider readership base.