Consultancy and Creativity

Identity

AICL is a specialised, multi-disciplinary communications consultancy at the intersection of strategic thinking, content and design.

We help clients build, grow and sustain their corporate reputation through stakeholder-specific communication solutions. Specifically, Corporate Reporting, Internal Communication and Brand Communication are our principal service offerings.

In all we do, we help bring strategy to life.

Our work is designed to foster engagement and dialogue with specific stakeholder groups. Our clients include many of India’s largest and most influential organisations, as well as emerging companies with acknowledged potential.

Founded in early 2007, we are a uniquely resourced team of 40 professionals, operating out of two offices in Mumbai and Kolkata, India.

Clients

AICL counts some of India’s largest and most influential organisations among its clients. We serve almost all major industries, ownership structures and India’s entire geography. While we work for many Fortune 500 names, globally-recognised brands and sector leaders, we also partner emerging companies, not-for-profit organisations and corporate foundations.

Our ability to consult on strategy and create quality communication solutions for effective stakeholder outreach drives our clients’ trust in us. Most of our relationships are, therefore, long term.

Why AICL
A unique blend of capabilities

AICL is an integrated strategic communications consultancy that provides services critical to corporate reputation. We represent a confluence of diverse capabilities broadly classified under strategy, content and design.

Strategy - Crafting a communication blueprint cognizant of stakeholder aspirations and operating realities.
We invest time in understanding what is happening in our world and where it is headed. This ensures that the strategies we devise and the solutions we offer are relevant to their context.

Content - Knowing what needs to be said and saying just what needs to be said.
We work on creating effective, compelling content through intensive research and regular engagement with our clients. Our ability to understand and express facilitates storytelling and information architecture.

Design - Rendering the message into an effective and visually delightful interface.
We believe our creativity should be globally relevant and media agnostic. This is why we are able to work across diverse disciplines and ensure cohesiveness of ideas and output.

Clarity and Candour
  • Clients value our no-nonsense style. We love coming straight to the point and giving jargon a miss.
  • We are curious. We ask questions. An awful lot of them–to ensure our advice is always informed.
  • We leverage experience and expertise to create tangible differentiation. Our work and length of client relationships are proof.
  • Delivering ROI is fundamental, not incidental, to our way of thinking. That is not the same thing as being cheap. Our clients know this about us.
  • Energy and enthusiasm are important to us. We carry them with us irrespective of the size of the project or client.
People

AICL is a collective of professionals with diverse core capabilities. This enables us to deliver on our key value proposition.

We have people who understand business. We have people who understand creativity. We have people who understand both.

Strategy consultants, Chartered Accountants, MBAs, graphic designers, UI/ UX experts, web developers, artworkers, copywriters, editors and project management professionals all work in tandem to deliver client solutions.


  
Arvind Agrawal, Founder and Chief Executive Officer

Arvind is a communications specialist and one of India’s foremost practitioners of stakeholder-centric communication. Over the last 13 years, he has focused his energies towards perfecting the art and science of corporate reporting. He travels globally as part of his ongoing research on corporate communications and is relentless in his application of global next practices to the context of communication for Indian companies.

At AICL, he has developed communication strategies for India’s leading corporate brands and has worked tirelessly to redefine standards of corporate reporting. He has worked with over 250 clients to help them communicate their business objectives. With an in-depth understanding of prevailing economic scenarios and individual business strengths, he assists corporates in the successful realization of their goals.

Arvind is regularly invited to speak at various forums encouraging greater transparency and alignment with global standards. He also enjoys sharing his entrepreneurial journey with students.